Don’t Build the Death Star:
- Manny Rosario
- Jan 8
- 2 min read
Updated: Feb 9
Leadership, Culture, and What Actually Lasts

In the Star Wars films, the Death Star is a massive space station built by an empire that values control, power, and uniformity above everything else. It is engineered to be efficient and unstoppable. Thousands of identical soldiers called stormtroopers operate inside it, following orders from centralized leadership.
As a kid growing up in the 80s, I thought the Death Star was one of the coolest things ever.
But allegorically speaking, it is not what we should aspire to build.
Nurturing ecosystems of sustainability through difference
The Death Star has no ecosystem. No natural life. Nothing grows organically. Everything is manufactured and controlled. Every voice sounds the same. Every decision flows from the top down.
It is powerful, but lifeless.
Healthy organizations look very different. They function more like ecosystems where diversity creates strength, ideas grow organically, and people with different perspectives contribute to the mission.
Uniformity may create efficiency, but diversity creates resilience.
Organizations without cultural intelligence can slowly become like the Death Star. Efficient and aligned internally, but disconnected externally. You see it when companies expand globally without understanding local culture, when churches try to reach changing communities using old assumptions, or when nonprofits design solutions without including the communities they serve.
I learned this early growing up in Sunset Park, Brooklyn, where Irish, Puerto Rican, and African American families lived alongside Italian, Chinese, and Jewish neighbors. Different languages, foods, and traditions filled the same streets. That exposure shaped how I understand leadership today.
A friend of mine, an executive at one of the largest amusement parks in the world, once shared how he leads hundreds of cast members from different cultures, backgrounds, and generations.
He told me their success doesn’t come from making everyone the same. It comes from creating clarity around mission while allowing people to bring their unique personality, culture, and strengths to the guest experience.
The consistency guests feel isn’t produced by uniform people. It’s produced by a shared purpose.
That stuck with me.
Great leaders don’t manufacture sameness. They cultivate alignment while protecting individuality.
And diversity is not only cultural or ethnic. It includes generation, socioeconomic background, geography, education, lived experience, and even how people think and solve problems.
Across the Star Wars story, the empire keeps rebuilding versions of the Death Star, believing control and uniformity will guarantee success. And each time, it is ultimately destroyed.
That’s the leadership lesson.
Organizations built on control may scale quickly, but organizations built on understanding endure.
Here are three ways leaders can avoid building the Death Star:
Expand your proximity. Listen to people outside your normal circles.
Diversify decision making tables. Include different lived experiences in leadership.
Build learning into leadership culture.
Stay curious about people and communities.
Leadership is about cultivating environments where people and ideas can grow together. That is what allows organizations to adapt and endure. And when our motives are clear, the focus always returns to the people we serve the end user, the guest, the neighbor, the beneficiary of our mission.
